www.justinhoffman.com | justin.hoffman@gmail.com

Experienced Director Of Technology with a demonstrated history of working in various industries, with specialization in financial services, education, and publishing. Strong hands-on engineering professional skilled in Digital Strategy, Open Source Technologies, Agile Methodologies and Search Engine Optimization (SEO).


Strategic Insight, New York, Dec 2014 - current
  • Director of Technology
Strategic Insight provides critical and proprietary data, business intelligence, information services and marketing solutions to the global investment management industry. AI‘s portfolio includes investment flow data, research, analytics, editorial and events for the global asset management community, asset owners and custodians, plus TCA for 500 million trades per month. Our clients include over 1000 of the most prominent names in the asset management industry, including 83 of the world‘s 100 largest fund managers.

As Director, I currently oversee software development and product strategy, including development and configuration of core global business applications (Salesforce, Shopify, Eloqua, AWS, JIRA, Analytics & Business Intelligence)

  • Product Lead on Large Scale Application Development – UX, Content Management, Continous Integration, AWS
  • Salesforce Development – Hands on CRM data management for 4 SFDC Orgs
  • Agile SDLC – Spearheaded product workflow changes using JIRA
2U, New York, Feb 2013 - Dec 2014
  • Sr. Director, Product Development
2U partners with great colleges and universities to build the world's best digital education. Their platform provides a comprehensive fusion of technology, services and data architecture to transform Universities. Why should a student need to pick up their life, quit their job and move to attend a great university? With 2U's solutions, they don't have to anymore.

As Sr. Director, I oversaw and architected core data CRM integration working directly with multiple University partners, as well as cutting-edge (proprietary) student behavior based applications.

  • University Integration Strategy – Spearheaded implementation strategy of top-tier University data (UNC, Georgetown, Syracuse, USC) into core 2U CRM data warehouse for application development.
  • Student Behavior Based Development – Product Strategy lead for cutting-edge student behavior based platforms for professors and university faculty.
TheStreet.com, New York, Jan 2009 - Feb 2013
  • Vice President, Development (2010-2011)
  • Director of Project Management (2009 – 2010)
TheStreet provides timely unbiased news, powerful data and strong analysis to help the world make informed investment decisions and discover new business opportunities. They provide content and subscription products that serve varying segments of the retail investing public, including products that combine expert commentary, state-of-the-art tools and interactive community features such as Action Alerts Plus, Real Money and Options Profits.

As VP of Development, I managed 3 scrum teams of 15 developers, and spearheaded numerous large-scale relaunch projects, as well as mobile and technology infrastructure upgrades.

  • Project Lead on Company Initiatives – eCommerce Development and Data Management using Salesforce SaaS Cloud, Migration to Drupal CMS from Proprietary Legacy System.
  • Mobile Application Development – Successfully launched apps on various mobile platforms (iOS, Android, Nook, Blackberry, Mobi Site) including the 1st Financial Publication on Apple’s iOS Newsstand.
  • Strategic Vendor Management – Aligned with strategic partners to provide technology support and grow organization culture (Phase2 Drupal, Lullabot, Eliassen Agile, IDC, Salesforce)
Nielsen, New York, Aug 2000 – Jan 2009
  • Vice President Product Development (2007-2009)
  • Director of Technology / Project Planning (2005 – 2007)
  • Sr. Developer (2000 – 2005)
Nielsen is a global information and media company with recognized brands in marketing and media information, online intelligence, business publications and trade shows. Responsible for day-to-day digital product development for 42 international publications, 135 trade shows and conferences, and 35 Blog and newsletter products. Held P&L accountability. Functional areas of responsibility including project management, design and production, search engine optimization, support and client services, advertising and creative services.

As VP, managed 25 direct reports, including offshore development in India. Reported to Senior Vice President.

  • Brand Relaunch – Project lead for online strategic and creative rebranding for major publications such as Billboard, Adweek and the Hollywood Reporter.
  • New Process Implementations - Spearheaded initiatives to outsource site maintenance using JIRA, production and application development.
  • Core Technology Upgrades - Led initiatives to integrate new 3rd party Vertical Search technology (Google, Inform, Endeca and nStein ) and Ad Serving platforms (DFP, CheckM8, DoubleClick)
  • Search Engine Optimization – Developed SEO/SEM best practices in conjunction with Google Analytics in early stages of SEO discovery which led to organic traffic growth 50% - 100% year over year for specific online products.


Client-Side Coding: HTML5, CSS3, JavaScript, XML, XSLT, Apache Struts, AJAX, APEX
Server-Side Coding: Java (J2EE), PHP, Python, JSP, ASP
Open Source Frameworks: Drupal, Django, WordPress, Plone, Joomla
Enterprise Development: Salesforce, Shopify, Eloqua, Marketo, SilverPop, MailChimp, Brightcove
Analytics / BI: Google Analytics, Omniture, Site Census, Looker, BI 360, Tableau, Qlik
Technology: JIRA, Confluence, Rally, Asana, MS Project, Office Suite, Gnatt Project, KPlato, Bugzilla, FishEye, Codendi, Omniplan, Basecamp
Development Methodologies: Agile, Scrum, Database modeling, Object modeling, lord of white-boarding


2017 – Jesse H. Neal Award – Best Digital Feature – Chief Investment Officer
2016 – Jesse H. Neal Award – Best Website – Chief Investment Officer (www.ai-cio.com)
2012 – OMNI Award – Best Interactive / Medical – AMCP PI Live Event Touchscreen App
2008 – Web Marketing Association, B2B Standard of Excellence (www.ContractMagazine.com)
2007 – MIN Best Companion Site – THResquire.com
2006 – Ozzie Award Best Website Redesign – TheHollywoodReporter.com
2000 – ‘Time Out’ Cover Winner – London, U.K.


Hofstra University, Hempstead, NY
BA, Electrical, Electronics and Communications Engineering
May 2000

Salesforce, Administrator 201 Certification, New York, NY
Jan. 2013

Scrum Alliance 'Scrum Master' Certification, New York, NY
Continuing Education, Agile Evolution
June 2011

Eliassen Agile/Scrum Training, New York, NY
Continuing Education, Agile and Scrum Methodologies
June 2010 - May 2011

New School University, New York, NY
Continuing Education, API and Web Services Technology
Fall 2008

The Learning Tree, New York, NY
Continuing Education, Project Management Methodologies
Spring 2007

New School University, New York, NY
Continuing Education, Advanced Flash & ActionScript
Spring 2005
Fall 2006

Sun Educational Services, New York, NY
Continuing Education, Java Programming
Fall 2003