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project details
ROLE: TECHNICAL & ONLINE PRODUCT DIRECTOR
CLIENT: BILLBOARD
DURATION: 5 Years
TECHNOLOGY: HTML, DHTML, CSS, FLASH, JAVASCRIPT, JAVA, XML, XSLT, SQL
objectives and goals
Billboard is the first name in news, analysis, trends and charts for the music, video and digital entertainment business. Key influencers from the worlds of music, video, digital entertainment, media and brand marketing, retail and distribution, technology, touring, radio, legal and finance rely on Billboard as the authoritative source and trusted partner to navigate in a rapidly evolving and dynamic marketplace.

As Technical and Online Product Director for 8 years, I was directly involved from the project management, creative and technical side in 5 redesigns from 2000 through 2008, evolving the site from a B2B content only publication site to a dynamic, Web 2.0 driven product using user generated content as well as superior chart data.

In recent years, through successful SEO initiatives and updated CMS enhancements, user traffic has exceed 25 Million impressions per month and remains a highly valued product in print, and online.
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