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project details
ROLE: FRONT-END DEVELOPER / SENIOR PROJECT MANAGER
CLIENT: VNU eMEDIA
DURATION: 5 months
TECHNOLOGY: XHTML, CSS, FLASH, JAVASCRIPT, XSLT
objectives and goals
As project lead for VNU eMedia in 2005, I was responsible for oversight of RFP and vendor selection process as well as technology integration of CheckM8ís AdVantage platform, a next generation ad management product (now owned by Doubleclick).

The primary goal of this initiative was to assist with day-today online ad management, utilizing smart tagging technology that provides publishers with unparalleled flexibility and efficiency in deploying ad units on their pages.

Today, the system is used on over 150 brand websites for Nielsen Business Media serving various rich media formats.
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