ROLE: PROJECT MANAGER / TECHNICAL DIRECTOR
LAUNCHED: August, 2005
DURATION: 5 months
Editor & Publisher online is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates, with roots dating back to 1884.
Project objectives included a complete redesign of a traditional B2B brand online in conjunction with larger marketing initiatives for Dutch publisher, VNU. In addition to standard relaunch processes; this project also included the incorporation of the new Editor and Publisher annual Yearbook Directory online, listing thousands of national newspaper listings.