To create a new brand for TheStreet Network, ETF Profits.com, and to position it as the premier online destination for ETF Traders to coherently and elegantly receive expert tips, analysis, data and contacts in the Industry.
Project Roadmap included CMS conversion to Open Source Drupal 6, User Data migration for existing subscribers of retired products, custom ETF Screener applications and complete Agile and Iteration Planning cycles from conception to launch.
The project model has been successful in setting the stage for future premium product redesigns within TheStreet network.
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