Justin Hoffman - The Hollywood Reporter Redesign

The Hollywood Reporter is a must-read for entertainment's most powerful, influential people, with more than 175,000 key decision makers worldwide relying on the brand that enables success in a continually evolving business and creative environment. In 2007, full scale redesign of THR.com was initiated to revamp the product online to engage their growing audience in the film industry.

Project goals included building of a THR proprietary Content Management System as well as technology integration which included Financial Content, integration of IMBD and Production database information, and new flash development to promote print and video special features.

The Hollywood Reporter remains a constant content provider to sites such as DrudgeReport, and is a well-known and trusted voice of the film industry today.