ROLE: TECHNOLOGY & PROJECT LEAD
CLIENT: SYNAPSE / OTSUKA (Medical)
LAUNCHED: April, 2013
DURATION: 6 Months
TECHNOLOGY: NATIVE IOS APPLICATION, DJANGO CMS - Objective-C, Xcode, Python, HTML5
The core goals of the Keypoint initative was to create an iOS application that would be leveraged by Doctors, Health Care Providers and Medical Science Liasons (MSLs) to distribute and present approved brand content tgo a live audience.
This includes the ability to manipulate and adjust content on an individual level through a series of business rules allowing for customization. In addition, the aplication needed to work offline for unique presentation settings in restaurants and large convention halls.
The application is used today by 500-1000 doctors throughout the U.S., and expanding rapidly throughout the client organization.