ROLE: PROJECT LEAD
LAUNCHED: MAY, 2010
DURATION: 4 Months
To create a new brand for TheStreet Network, OptionsProfits.com, and to position it as the premier online destination for Options Traders to coherently and elegantly receive expert tips, analysis, data and contacts in the Industry.
Project Roadmap included CMS conversion to Open Source Drupal 6, User Data migration for existing subscribers of retired products, creation of new Video/Webinar Channels and complete Agile planning/build/delivery cycles from conception to launch.
The product became the second highest selling product for the Company within 2 months and continues to drive revenue with new features.