Primary goal was to grow TheStreet.com web community through the integration of popular 3rd party social networking utilities, putting the readers in direct social contact with Financial contributors and editors.
Technology included Disqus commenting systems (also used on cnn.com, washingtonpost.com), as well as other popular tools such as Facebook, Twitter, YahooBuzz, Buzzfeed and Mzinga.
Community growing at a rate of 10,000 users a day, and continuing to push the boundaries of social web interaction.
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