ROLE: PROJECT LEAD / BUSINESS OWNER
CLIENT: ZECCO, MEDIA NEWS GROUP, JOURNAL REGISTER, FREEDOM PRESS, LA TIMES
LAUNCHED: April, 2011
DURATION: 3 Months
TECHNOLOGY: DRUPAL 6, SOLR
This initiative was kicked off in early 2011 to take advantage of news organizations that were in dire need of original Financial News content, supplied by TheStreet.com. Rather than simply supply content via RSS/XML, we built a Drupal content delivery framework that could extract data directly from our database using SOLR, and create a dynamic front-end that could flexibly apply content widgets (and ingest 3rd party content) with simple CSS to create a portal style website unique for each client.
Within 12 months of delivery, over 600 portals were created and maintained for a wide range of news outlets across the USA and Canada.
Immediate incremental revenue of over $6,000,000 and over 10% of all PVs for TheStreet network now come from the BusinessDesk platform.