Justin Hoffman: Omniture Technology Integration

The Nielsen Company needed outside expertise to enhance their web analytics and reporting functions online, and through evaluation it was clear that the Omniture SiteCatalyst tool was superior by far compared to other tools on the market. The SiteCatalyst tool is the foundational product for the Omniture Business Optimization Platform which provides business owners with actionable, real-time intelligence regarding online strategies and marketing initiatives.

The project required rollout of the new technology in a 4 month timeframe to 135 websites, including micro-sites and eCommerce applications, which were successfully completed within timeline constraints.

In addition to standard project deliverables, administrative duties managing the system for all Nielsen clients and rollout of enhanced usage for Search Engine Marketing purposes were also completed for specific products.