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ART & CREATIVE DIRECTION
Overseeing an online creative team throughout the past 8 years has been a great satisfaction; I consider myself first and foremost and artist. The core aspect of this role is to develop proposed creative approaches and treatments for clients and ensure that creative direction is aligned with brand strategy, while stimulating creative ideas for and from everyone involved in the creative process.
As part of the creative job function, I also direct related functions such as Information Architecture (UI), Sales Development and Flash Application Development.
Design Disciplines: Business & Web design, New product development, Experience design, Interaction design, Software development, User experience design, User interface design, Content design, Motion graphic design, Typography
Development Software: Adobe Photoshop, Flash, Illustrator, Dreamweaver, InDesign, After Effects, Fireworks, Quark XPress
KITCHEN & BATH BUSINESS
DETAILS: The redesign of KBB Online won an Ozzie Award for Best Website Redesign, and included development of user-generated 'Kitchen Builder' applications.
LAUNCHED: April, 2007
MEDIAWEEK.COM
DETAILS: Mediaweek relaunched in early 2006 highlighting new editorial content and video features, which required a new design model.
LAUNCHED: February, 2006
MICROSOFT BUSINESS SOLUTIONS MICROSITE
DETAILS: A sales development project that led to the construction of a small business resource center for Microsoft.
LAUNCHED: December, 2006
BACKSTAGE.COM
DETAILS: BackStage.com relaunched in 2005 with a new focus online for acting casting notices, in conjunction with a new print redesign.
LAUNCHED: December, 2005
PHOTO DISTRICT NEWS
DETAILS: Photo District News (PDN Online) needed a great website redesign to go along with thier award-winning magazine for the professional photographer. PDN has been covering the professional photographic industry for over two decades.
LAUNCHED: April, 2005
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DESIGN AS A PROCESS
... NEW INTERACTIVE COMING SOON
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